Man I love reading MMO-Champion posters, its how I stay certain of the lack of intelligence of an 'average human'.
"It's too high!"
"It's too low!"
"It shouldn't exist!"
Let's go ahead and skip the stupid things and just get right to the heart of it. If you believe this feature should not exist then you either A. Think that Warlords of Draenor should not include a free boost to a level that allows the character to get right into the WoD action (since, let's face it, getting a free 90 when 6.0 comes out will do you zero good as it goes to 'pay to win' because you'll be so far behind that 'winning' at 90 will be out of reach for anyone who has not already 'won' and has people to carry them through those means).
B. That a better alternative exists to prevent people from buying many expansion sets and transferring characters to get free 90s (I believe there are better alternatives but all of them have workarounds for a player who is REALLY willing to spend)
So, let's look at the facts. When this service becomes available, you'll be able to skip either to the current max level just before an expansion so you'll have enough time to get ready to level that new toon to 100, or the max level will already be 100 and you'll be ready to go ahead and level to that.
Now, let's look at some of the things people are saying:
"This is pay to win" - Really? I'm sorry but if you consider getting to max level and having all greens to be 'winning' then you're either exaggerating or you REALLY suck at this game. Making it to the max level is NOT winning. It gets you in a position where you can start pursuing those paths that allow you to 'win' at this game. You're paying to skip a time sink *that requires little to no skill*. One could argue that everything in WoW is a time sink, I'd agree, but doing any of those things that a reasonable person would consider 'winning' at WoW also requires skill, and not just time.
As a player who has only ever used the server transfer (and maybe race change, don't remember) paid extras of WoW, I still really don't care if someone wants to pay to skip a time sink.
Time is money my friends, and sometimes money can buy time. As long as it cannot buy SKILL or the things that skill (or a HUGE pile of gold, in some cases) obtains, the game is not pay to win.
"The price is just set to maximize their profit" - while I'd agree this would actually be the logical approach, I'm sorry but just.. really, wow, $60? No, that's not maximizing profit (at least from the 90 boost, one could argue end-game and them trying to retain subs by not making it too easy and all that BS but w/e) they'd definitely price it lower if they wanted to maximize profit. For e-products such as these the marginal cost is ridiculously near zero so any purchase is almost 100% profit, maximizing profit therefore is the price where Purchases*price= highest possible, and I really, REALLY doubt that they'll get even half as many purchases as they would at $30 or 1/3 as many as at $20. I'll admit this is speculation and I'm not an expert, but probably between $20-$30 is the sweet spot for if they really wanted to maximize. They DID set that price to prevent people using it all the time, and so that is it just a bit cheaper than buying boxed sets to do the same.
"This is Activision's doing!" - That may be, but considering just about every other major game company does microtransactions now, even for games that are not free, I'd say it's the industry that has changed. I know there are a LOT of 'purists' out there who think that video games should be purely for the sake of making a good game and that making money off that game should be a by-product of making a good game and not the other way around, but I'm sorry, the industry isn't run by artists and gamers, it's run by accountants, economists, boards of directors and shareholders. I know a lot of people still wish Blizzard was a bastion of gamer-centered development, but facts are that in ANY publicly traded company, you have to do your best to maximize profits, or your board and shareholders start making heads roll. Activision may have been involved, but if they hadn't done it than the people who actually own the company who don't give a crap about gamers and their 'feelings' would have done it anyway. Don't hate the player, hate the game.