I am GM of a level 25 guild that was formed 4 years ago. In its prime, we had about 90 - 100 accounts. It was common to have 20+ folks on many nights a week. We still have lots of 4 year members, but many of them rarely play more than a day or 2 a month these days. I have an "assistant GM" rank in my guild..... I had 2 "assistant GMs"....
One of them no longer plays due to marital issues. She was who I wanted to pass the guild to when I eventually step down. The other one - a 4 year member - gquit the other day after I booted every toon that had not been played for at least 4 months..... one of the characters I booted was his friend in real life, and he got really pissed and quit. ( I gave warning that I was going to do this via MOTD )
The obvious answer is that the guild needs lots of new members to create a fresh feeling. But I am finding it damn near impossible to find new recruits - probably because we are not a raiding guild.... and at this point, we couldn't be even if we wanted to be. On most days we have about 7 people who play for an hour or two. I noticed a huge drop off in play about 6 weeks after MoP hit. We are now down to about 45 accounts.
I might even be willing to step down as GM if I thought it would be good for the guild, but nobody wants it.
This is a real shame, because prior to MoP this was a vibrant, fun guild, that loved each other's company. Now it is a dead zone.
I don't want to spam recruiting messages. So, I guess I am just out of luck at this point?