@Dasani: I know that. But even when knowing that it has been said so many times about different games that came before, I'm still very convinced about how well ESO will catch on.
I never hyped any of the other MMOs that released over the past decade, because I'm pretty good at recognizing good and bad games. They weren't very good, although SW:ToR has a stupidly bad reputation, it's actually doing very good right now unlike what people on this forum would want to make you believe. Although I never played it, and I won't, since I don't like Star Wars. But with ESO it's different, and it's only going to be helped because of how old WoW is becoming and how bored people are getting with even the WoW expansions.
ESO is going to be a major hit, once it launches and people start realizing what's going on... they'll come. Currently they're scared to hype up a game, because of the past track record of failed MMOs. They shouldn't be.
Also your beta argument is wrong. Some games, like WoW, have pointless betas in which nothing changes, because Blizzard is a slow company. ZOS however has pushed through several major beta updates over the past few weeks, which vastly improved many aspects of the game with an update speed and dedication that Blizzard never has shown.