This isn't due to Blizzard. This is due to import policies in the EU and such. By buying it as an individual and sending it to yourself, you're able to evade those additional fees, and it's quite possibly entirely legal (I'll admit I don't know, but even if it isn't, it's a really minor issue and you probably will never get caught anyway). You'll see similarly increased prices for other games in the EU, for the same reason, most likely.
You mean paying $40 USD rather than 40 Euros?
Yes, it explains it entirely. Import tariffs and licensing and all that. Games are often more expensive in the EU because of this stuff. Blizzard doesn't just increase the price randomly because "fuck the EU" or something.
i still cant justify $40 for a d3 expansion. ill wait til they have some 50% sale before i buy it
Not because of "fuck the EU" but because of "we sell it at a higher price there and there is nothing they can do about it".
There just was this controversy with gog.com where they wanted to sell some newer titles but the publisher forced them to introduce "regional pricing". Since that goes against the basic principles of the site the customer protested and in the end they didn't introduce it but with the effect that those games will mostly not be available there (and for those that are gog.com will pay the difference themselves).
You can come up with the big-mac index and stuff like that but in the end they we just pay more.
Thanks for sharing this.