Originally Posted by
Boubouille
Wowdb was created to replace db.mmo-champion.com which was created because Wowhead refused to work with us years ago and we needed it to run MMO-Champion. There is absolutely no way for a company as big as Wowhead/Zam/Tencent Games to work with MMO-Champion in the first place because it would require us to have access to absolutely everything they have, which is a pretty good reason to refuse.
The first goal was to provide better content on MMO-Champion compared to what we had with db.mmo-champion.com and we achieved that goal pretty easily. It also brought some competition back to the market and improved things indirectly for everyone, including people who use Wowhead. Competition is always good.
WoWDB is mostly a "hey let's see what we can do with this" project with no real goal. It's a 100% money sink for the company and even if we added an ad slot somewhere it would still be a pretty huge money loss. The main goal is really just to support MMO-Champion's news and make our life easier on this side.
However, I'm glad that some people/other major sites adopted it because it lets me work with smart minds that provide us with a decent amount of feedback and let us improve our database platform altogether (contributing to the success of gw2db.com for example) but I'm not really on a crusade to destroy Wowhead, otherwise I wouldn't have them listed as the most obvious link on every page you click.