Amen to that. The only thing that's going to keep Q3 from being a horror show is if WoD is released before September 30th. Sure, 6.0 might help a little, but without WoD I'm betting we're going to see another huge loss akin to this one.
It's sad really though. WoW numbers haven't been this low since June 2006. You know what was happening at that point in time? Vanilla. The subs we currently have are equal to those when this game still had potential to grow. WoW's time in the sun is over. Sure, it's still one of the most played subscription based MMOs out there, but with nearly half of it's subs at peak, not to mention Blizzard has said there have been over 100 million unique players, the retention and life that's left just isn't there. This game will never be what it once was again.
There's no way WoD has the power to attract 9million subs. The expansion as it is now is extremely underwhelming and a borderline copypasta job. You know the only feature that excites me? Toy box. There's nothing new or fresh about this expansion unlike TBC, WoTLK, Cata, and even MoP. You will see this reflected in the quarterly report after the expac is launched.
Another relevant point worth mentioning is the very simple fact that some players would quit early in an expansion simply because they didnt enjoy it, it wasnt for them. There will always be players who quit at the start because of this but it looks like maybe more quit for this reason than any other expansion?