Have you read this? AnandTech. TomsHardware.
TL;DR: They used 3D memory in order to increase space (so they can go on with 40 nm) and it was expected a slight increase in performance and little else but now that the first units have been published it turns out that it is much more: 550MB/s.
If I'm not wrong, in theory 6 Gbps SATA should deliver 750 MB/s but in reality it is about 600 MB/s. Some analysts believe the new units will be limited by it.
Thoughts?
Edit: 850 pro 128 GB --> 130 USD