Vote with your wallet and just unsub if you disagree so strongly with something a company is doing.
It really is that simple. WoW isn't food or shelter or anything, you don't NEED it. And money is the only language businesses understand.
I would have rather they cut the extra off from EUR subs, but whatever..
Also: This just in, entitled MMOC readers showing a new staggering low in reading comprehension!
In case someone didn't notice, since june you pay full VAT in UK for digital goods.