Yes
No
Only a foolish PR department would not scour third party information sites about their product. They do not respond. If they do they respond through their own paths of information. You know how much companies pay other companies to monitor their media and social media?
I can almost guarantee blizzard hires an outside company to monitor and summarize media, blogs, forums, social, etc.. for them.
Alright, I let the thread run for a few pages, but it's obviously not going to produce any constructive discussion. Just going to close it down here.