It's called concentrating. And it looks awesome now when they release it.
- - - Updated - - -
The strange and amusing thing is, you people don't understand that Blizzard KNOWS this and does it ON PURPOSE /gasp
The over the top is supposed to be charming, fun, and whimsical for people who have what I suppose you could call a sense of ironic humor which is rooted in all this. Warcraft is self deprecating and is built upon poking fun at tropes while celebrating them.