My guess is they are targeting people like me. They want me to log in out of morbid curiosity to see if it's real, and there I am, standing in shrine of whatever winds or whatever that panda place is called, and my guildies are like "OMG IT'S HIM! HEY MAN WE WERE JUST MAKING A GROUP TO RUN HEROIC SCENARIOS WANT TO JOIN? wE LOVE YOU MAAAAAAN COME BAAAAAAAAAACK" no. not this time.