With Black Friday deals and AMD's willingness to finally drop prices on the R9 lineup, I've been hit with a dilemma and am looking for insight. I'm finalizing a build and these 2 cards have both fallen into my price point. Let me start by saying I've been an AMD fan for a long time with GPUs, but I've warmed up to NVIDIA with my recent laptop purchase. I may also plan to dual card at some point which would probably put NVIDIA slightly ahead but wanted some further input.
Below is my understanding from a pros and cons for these:
290X - Marginally better frames on most games, runs hot, manufacturers can be hit/miss with build quality, higher power draw
GTX970 - Marginally lower frames, overclockable depending on cooler and manufacturer (also raises price point), app suite is marginally better, difficult to find