http://tvtropes.org/pmwiki/pmwiki.ph...AudienceApathy
I've already argued this to death back in the days of MoP, but honestly, I have always felt that Cata and Mists are probably the best example of this trope in any MMO I have played to date.
I mean think about it, in those two expansions our "heroes" were pretty much as follows:
-An adventurer/soldier whose moral bearing, and in fact personality, is whatever the current questline requires (The Player Character)
-
A King who was, along with Garrosh, one of the main people responsible for the re-ignition of hostilities between the Alliance and Horde before finally realizing the error of his ways and becoming a Mary Sue (Varian)
-An unbridled tyrant who singlehandedly condemned Azeroth and who gives Gul'dan a run for his money in terms of sheer socipathy (Garrosh)
-A prince who most people are not entirely convinced is the benevelent black dragon the story makes him out to be (Wrathion)
-A corporate executive who is more or less directly responsible for the Goblins turning into a race of greedy, amoral, corrupt businessmen (Gallywix)
-Over-the-top, exaggerated Mary Sues (Thrall, Malfurion, Khadghar)
-Eternal Jekyll & Hyde flip-floppers (Jaina, Sylvanas, Tyrande)
-Has beens struggling to find a purpose in life (Vol'jin, High Tinker Mechatorque)
-Wise warrior-leader types who are more unambiguously Lawful Good but are nevertheless not above acting just as arrogant and discriminating as most of their race (Lorethmar, Genn Greymane, Taran Zhu)
-Benign nice guys too weak, gullible, restrained, and/or petty to ever do any lasting good (Baine Bloodhoof, Anduin Wrynn, Kalecgos, Chen Stormsnout)
-Hotheaded chauvinists (Admiral Rogers, Shandris Feathermoon, Vindicator Marad)
I'll add more to this list as I think of them.
With Warlords, it seems like things may have leveled off a bit as the story has shifted more towards the alternate timeline Draenor. But I personally am very doubtful that the lessons of Pandaria will in fact stick...I guess we'll have to wait and see.