I recently tried 2560X1440@Ultra settings via NVIDIA's DSR. WoW works really well with NVIDIA's DSR whereas other games are reduced to a blurred mess.
The improvement over 1920X1080 in picture quality is noticeable and impressed me.
My GTX 780 TI GHz Ed is coping very well and usually hovers around 50 C with FPS capped@60.
Overall I am quite happy with upping the resolution and quite surprised at how well WoW responds. I would suggest others with similar GPUs to try 2560X1440.