I guess wotlk was the expansion that brought wow to the decline - an epic background story that was less than adequat showed. Stupid easy entry Raid that most guild cleared in tbc gear and the argent dawn campaign and raid felt so bad. It was moved to icecrown because server counldn't handle dalaran otherwise - degrading the whole cristalsong forrest to a useless zone.
ImhO the other bad thing was introcing the raid finder in Cataclysm. And last, on a more personal reason, MOP. Pandas, Monks and a chinese themed artstlye. MoP was the killer for me...