So just to get the Bias out of the way here, he did not beat the rabbit to death, He knocked it out with the pump and then twisted its neck. This way of killing the rabbit, was surgested by a zookeeper who kills rabbits every day. 2nd, the rabbit was to be eaten by the two radio hosts as their evening meal, so instead of going to the story to get a skinned rabbit, they just bought a live 1 and killed it themselfs.
I dont really see anything wrong in this, other then maybe the media stunt thing.... But tbh, they did start a debate.
Edit: now that i have read through many of these posts, i can see that the majority did not read more into this.