i checked it out a long time ago out of boredom.
it was essentially a "hot-or-not" experience where only the attractive people get swiped right,
and all the ugly people get tons of identical escort-bot spam messages from fake accounts.
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - Allyssaa
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - Mehgynn
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - Candeey
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - Heatheeer
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - ButyNug420loveU
"Hi, i saw you and thought you were cute! Come follow me at Imawhore - kik.com and we can talk more privately!" - Erikaaa
It is punishment for swiping right on every profile you see.