FFXIV has a huge endgame system other than raiding. It has a massive crafting system which actually does things other than making gear for players to raid with. You can create items for player housing, freaking FreeCompany (Guilds) have airships which REQUIRE you to be a master crafting.
There is plenty in the game to do, sure it has flaws with some things, but if it keeps going to way it is, then I have no doubt the game will eventually grow to be one of the largest MMORPGS to date.