Originally Posted by
dexodar
It's just the cold hard reality. The steady sub trend is about -1.5m/year and it has been going since the end of WotLK. Release of new xpacs and patches provides bumps, but those dissipate in 1-2 quarters. That means that the trend rate at the next xpac release is going to be about 4M subs. If they don't reverse the trend, by the end of the next xpac they would be down to 1-2M subs, which is not enough to keep WoW going, especially if the trend is still down.
Of course Blizzard is going to pull tricks like bundling 1y subs with free copies of whatever, and trying to use the movie hype to drive subs. And there's of course some hardcore floor of addicts that will keep playing until the end, although nobody knows where that floor is (e.g., is it 1M or 100k?). But everything we know is pointing to the current game design does not have the ability to retain players long term. The next xpac is the make or break for WoW. They must change the trend and it's not going to change by just doing the same things they've been doing in the last xpacs.