I think it's more about whether the current model of cable television is dead or not. Even network shows that put their shows up On Demand but with fast forwarding disabled are shying away from putting ads that aren't network promos of their other shows in their content. So now you're getting 1 hour shows that had 16-18 minutes of commercials being offered, by the network, at about 50 minutes with about 6 minutes of network promos, which is more tolerable to some people like me, who go out of their way to not adblock things like YouTube or free Hulu shows (though who watches Hulu free any more, can you even still do that?) I can deal with 6 minutes of them trying to sell their other shows to me. I just don't want ridiculous amounts of advertising of other products.