Originally Posted by
Precure
It's conveyed that he's a king, and he controls the undead. The title of the expansion is "Wrath of the Lich King". I'll give it to you that it doesn't really convey that they're in Northrend or anything, but I think it conveys the main threat of the expansion pretty well.
The main threat of this expansion is the Burning Legion. But just from the cinematic I don't really know much besides that. If they have a leader, who is the big bad dude we're going to be going after, etc. Like yeah, some demons and stuff are a big threat, but I actually have no idea what we're going to be doing or who we're going to be fighting to try to stop them outside of being on some zeppelins and joining together, I guess.