Highly Competitive Society Of South Korea Is Pushing More Men To Buy Beauty Products

[Tennis]

Cosmetics Design Asia noted on July 17 that South Korea's cosmetics industry has an annual sale of $10 billion from brands such as Missha, Nature Republic, Tony Moly and Etude House, with male products accounting for 10 percent of the domestic beauty sales.


"A lot of men don't choose their own products, they just take what their girlfriends give them," noted Lim Chae Dok, marketing executive of South Korean skincare brand, Innisfree.

Men in South Korea are starting to sign beauty campaigns and gradually taking over the cosmetics advertising world, with beauty and cosmetics companies enlisting celebrities and K-pop icons as their ambassadors to boost their companies and keep up with global cosmetic giants such as L'Oréal and Unilever.

South Korean men are now the top consumers of skincare products in the world, four times more in purchases than the world's runner-up Denmark, noted Fox 4 News on Oct. 4. The world's grooming industry is worth over a billion U.S. dollars and is expected to grow nearly 50 percent in the next five years.

Among the popular international cosmetic brands are Biotherm and Lab Series, but Euromonitor analyst Minji Kim also recognized the efforts of local companies to compete for the male market.

"Almost all domestic players have launched men's lines," pointed Kim, who emphasized the success stories of South Korean brands LG Household & House Care and AmorePacific.

South Korean society has been known for their highly competitive nature, whether in school, at work or in their day-to-day lives.

"Korean society is very competitive, and for young men to improve their career chances and while looking for a girlfriend, looking good helps their competitiveness," said Kang, a 48-year-old Korean who uses mask packs to care for his skin.

"In South Korea, being young and active are considered very attractive qualities," said Eric Min, the deputy editor in chief at Luel magazine that features a whole section on grooming. "Youth equals ability. So you get plus points here if you look younger."

http://en.koreaportal.com/articles/1...y-products.htm

How do you feel about this?
How much makeup are you comfortable wearing or having your man wear?

[Kontinuum]

I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack I use a deep pore cleanser lotion. In the shower I use a water activated gel cleanser, then a honey almond body scrub, and on the face an exfoliating gel scrub. Then I apply an herb-mint facial masque which I leave on for 10 minutes while I prepare the rest of my routine. I always use an after shave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion.

[Damajin]

I believe in taking care of myself, and a balanced diet and a rigorous exercise routine. In the morning, if my face is a little puffy, I'll put on an ice pack while doing my stomach crunches. I can do a thousand now. After I remove the ice pack I use a deep pore cleanser lotion. In the shower I use a water activated gel cleanser, then a honey almond body scrub, and on the face an exfoliating gel scrub. Then I apply an herb-mint facial masque which I leave on for 10 minutes while I prepare the rest of my routine. I always use an after shave lotion with little or no alcohol, because alcohol dries your face out and makes you look older. Then moisturizer, then an anti-aging eye balm followed by a final moisturizing protective lotion.

So good, that's a perfect quote from that most amazing book.

[Nanaboostme]

Just like Hollywood, women and men