Yarr (and what ho),
Don't you think it'd be great if every continent had its own regular fishing competition? It's the perfect opportunity to let people venture into the old world and soak in its atmosphere for a couple of hours every week.
Naturally, prices will need an overhaul to make it worthwhile. We're talking about chances of finding floatsams with epic items and chests of gold, special fish and vanity items, and naturally great rewards for the winners.
Heck, it could be extended to every gathering profession eventually. But I think fishing is a great place to start.