Despite poor showing in what are generally described “western markets” such as the United States or Great Britain, it seems that the Warcraft movie has been a resounding international success and something that I’d expect to see more movies spawn from. As the numbers from China are coming in, following other international markets where it’s been successful (like Russia), the numbers are looking very good.
It’s done so well in China, Jackie Chan is talking about it.
Now Jackie might be getting a bit carried away, but he’s not a million miles out. Many learned predictions are suggesting that the Chinese market will be bigger than America by the end of 2017 and the implication is that it’ll soon become the market to aim at. Not coincidentally, Legendary (who produced Warcraft) is now a subsidiary of the Wanda Group based in, you guessed it, Beijing. Only a certain number of foreign films can be shown in China per year, and it’s going to be an extremely exclusive group that manages to tap into the desire for movies in that country.Originally Posted by Jackie Chan
It also means that such movies will be aimed at Chinese audiences, and NOT western audiences.
From its reported budget of $160m (taken from Wikipedia, but the citation looks ropey), it’s already made more than that in China alone. Forbes believes it’ll eclipse $336m, thus making it the best game-adaptation of all time, and a $400m total is well within reach – the article even gets a little generous in suggesting how it could approach $500m.
In short?
It’s a success. All the people citing reviews, aggregator-websites, poor domestic performance or how they “knew it’d be a flop”, don’t matter one single iota.
It’s done extremely well worldwide and will, no doubt, mean that we’ll get to see a couple more of these movies. And because those going to see it, particularly fans, have enjoyed it… That can only be a good thing.
Well done, everyone involved.