I feel like company catering to the nonsense that radicals spout in the name of pc culture only do so as means to gather attention. So someone mentioned here the x-men poster, I feel that Fox catering to the group was a deliberate move to provoke a reaction of fans and be more defensive of the movie, therefore more attached to it and more likely to see it. The same goes to the Overwatch butt tracer thing, in which it sparked a massive outrage and gave the game free publicity. The same with that game that had bikini girls on it, fairly dead franchise that suddenly saw a massive spike of attention when it announced that it would be blocked by sjws. IDK I feel like gamers are easily exploitable by things like that.