To many people, PewDiePie seems to have been paying court to the alt-right for months
[PewDiePie, real-name Swedish gaming vlogger Felix Kjellberg] has long courted rumors that he is a tacit supporter of Gamergate, the anti-feminist gaming movement that directly fed into the online growth of the alt-right. At one time, Kjellberg, along with other notable YouTube personalities in the gaming community, was criticized for remaining silent and refusing to defend feminists who came under harassment during the worst of Gamergate. Though Kjellberg never expressed a specific opinion on Gamergate, some in the Gamergate movement read his lack of comment as a sign that he was on their side.
Over the past six months, members of some gaming forums and 4chan have gradually started referring to Kjellberg as being “redpilled,” a common alt-right metaphor for “waking up” to the “truth” about leftist propaganda. The image below, posted to 4chan’s /pol/ form by an alt-right supporter in December, implies that Kjellberg has adopted the fashion and grooming trends of the neo-Nazi movement, which is characterized by the “working-class” skinhead fashion code of flannel shirts and the “nipster” look — Nazi hipsters with neatly trimmed facial hair.
In addition to more overt Nazi symbolism, Kjellberg makes references to the alt-right that are veiled but obvious if you know where to look. In one video from late August, he makes an extended racist joke comparing Harambe the gorilla to Saturday Night Live and Ghostbusters actress and comedian Leslie Jones, echoing the widespread politically tinged, racist harassment that Jones endured last summer, largely from the alt-right.
And in another video from November, Kjellberg overlays a swastika, along with audio of a speech from Hitler, over unrelated commentary about clickbait YouTube channels. He then goes on to refer to BuzzFeed as “a bunch of cucks” — “cuck” being an alt-right buzzword.
Like many alt-right trolls, Kjellberg appears to be using humor to obfuscate hateful messages Spreading anti-Semitic themes and racist propaganda through “humorous” memes disguised as satire and “just trolling” has been an openly embraced tactic of the alt-right, and it has propelled the movement’s abrupt rise in power and influence.
Kjellberg’s presentation of Nazi imagery and anti-Semitic messaging is perfectly aligned with the way the alt-right uses memes and self-aware irony to obfuscate the sincerity of its message. And the fact that he was able to produce multiple videos that tiptoed this line despite having the largest subscriber base on YouTube illustrates just how effective it is as a tactic.
YouTube star PewDiePie ‘heils’ himself in a YouTube video posted February 10.