Step 1: Leak information to a newssite that will create massive debate and questions
Step 2: In return for the information, have said website post a post that says all the awensers are coming in a week and you can watch it yourself for $40
Step 3: profit, obviously also for mmo-champion since they turned out to post reliable information.
Really, it makes more sense then Tauren paladins, why else would they be both so nonwilling to state the source while at the same time saying it is all true?