They probably thought you were trolling. The answer to the question you pose in the title 'what am I doing wrong', is 'everything'. It doesn't seem possible for someone to be so utterly clueless regarding game mechanics unless they are doing it on purpose.
But, if you are sincere, then do what gherkin said - go READ EJ. I promise, any questions you may have are already answered within the warlock forum, you just have to look for them.
edit: for shits and giggles, I went over to EJ to find the infraction post and its actually kinda funny -
http://elitistjerks.com/f34/t78410-i...upid_question/ Some other guy even got an infraction for answering your question because it was so bad.