The 1.25 pence a day was incorporating the average cost of internet in britain as well as the monthly cost of wow itself
Pretty sure on average the internet for us is around 25 (ish) GBP a month add that to the 8 of blizzard is around 1.10 a day give or take some.
I was just trying to make the point that when yo do incorporate the real cost of playing it adds up and in this economic climate were in not all people can afford it. but its still cheaper than going out for sure.
As i said with the economic downturn over the last year it would not suprise me that the game has lost a few more than it has gained this year every business in the world is seeing a slight dip in its consumer base and blizzard im sure are no different.The issue with China hasnt helped either but im sure that will get sorted soon.