The new heirlooms are cloaks and head slots, NOT new chest and shoulders. They are meant to go WITH the old heirlooms. Blizzard doesn't want us blowing through the new content that they have been working on for YEARS. Who knows, maybe after Cata has been out for several months or a year, they may allow old heirlooms to scale to 85.
So no, you can't trade them in, save them for a new alt. I highly doubt anything we say will change that.