LCD screens on keyboards are a gimmick in my opinion and so are backlight keys. The info you get on keyboard LCD screens are usually useless(clocks, wow stats) they can all be done on your own computer screen. The vent one looks useful but you can just use a vent overlay anyways. That's just my opinion of course, but whatever... for 100$+ why not get a quality mechanical keyboard instead of some cheap keyboard. I had the original g35 and I barely used the LCD screen. And the backlight excuse is so dumb, everyone knows you just want it because it looks cool.
* User was infracted. The subject was asked to be dropped, this thread is derailed enough as it is. People are allowed to like what they want to like.