Case brands only really surprise you once. As you build more computers you really get into the business pretty damn fast.
I mean, my method of building the computer goes like this now:
a. Bring out the case.
b. Put in powersupply.
c. Plot, place and feed the 8pin connector. (NZXT Phantom has one revision where this is really hard to do after mounting mobo.)
d. Mount everything you need on the motherboard prior to mounting in case. (Unless you need the motherboard in the case to do so.)
That's like the ruleset of building a computer. After that there's no particular order in my book anymore.