<rant>
I just read that blizz is giving 50% of all proceeds from the moonkin pet to MAWF. I think that's awesome, BUT, why don't they give 100%? Let's say they laid out 10 grand developing this pet, and to be honest, they have most of the pet code already, it's really about one of their elite artists knocking this model out in about, what, 8 hours? Including animations? I'm being generous here I think.
Ok, they spent 10k developing this thing, now they have the code for it and can produce unlimited copies for free. Do they really need to keep 50% of the profit from it? 12 million subs x 15 bucks a month = 180,000,000 (yes, 180 MILLION per MONTH) in subs, but I know, some people pay for a year in advance, or 3 months, lets round that down to a cool 150 million, just in subs. Not to mention all the money they make on merchandise, including all the other lame ass pets and mounts they sell. Seriously blizz, you couldn't let this one go for free? Give all profit to MAWF? Even if they spent 50k, or 100k making this one pet, it's a drop in the bucket, and now that they have it, it costs them nothing to reproduce it.
I appreciate the fact that they didn't HAVE to give anything to anybody, but really, I think this is one of those "hey look, we care about the world, we're giving back", but they're profiting much more than they're giving away.
</rant>
Flame on!