Second, this has nothing to do with "the ugly girl". This is about personality. Or are you going to tell me a woman is going to pick the dominant confident leader if he is an ugly guy in her view? No, she's not.
Yes, it is easier to be a dick and have all those attributes... but that just means you're taking the easy wrong way. And any woman going for the dicks are also going for the easy way and it will 100% hurt them in the long run.