Blizzard CEO Mike Morhaime offered some pragmatic advice for his competitors. "Bioware is a great developer, and obviously Star Wars is a very strong license. We think it's good for the MMO genre for additional MMOs to come out that are actually fun to play. I don't know that it serves the genre very well when MMOs come out and have all sorts of problems and players leave in frustration," he said.
His hope is that new players will come in, play Old Republic, and the smooth experience will help them become fans of online gaming. This might seem like an easy task, but it's one that many, many developers have failed at to date.