All games have a lifespan correct? The reason I'm posting this short post is for a simple fact of everyone saying goodbye WoW, hello new shiny game Rift. The fact is, you will get bored of Rift, just like WoW if you continuely play it. It's the same for any game. First there's lots to do and overtime you'll end up logging in much less. You kill all current bosses, wait for next content and repeats. I'm sure you all realize this before you spend pouring 100's of hours into a new game and fork money into a new game, sometimes a gamers life knows when he has to call it quits, at least for MMO's. Foresee it now, you will get bored of Rift and move onto the next MMO or whatever the case may be and start complaining there is no new content, balancing is terrible or whatever eventually. Everything may be shiny right now, but it won't always be, it will fill up with the same WoW community (since many will break off from WoW) and you'll probably have generally the same problems (as with many other MMOs). My 2 cents.
Foresee the future, foresee it now.