When going for a quiet video card, you want to be mindful of the type of cooler it has. Your EVGA GTX 470 has a blower-type fan, these are anything but quiet and spin at upwards of 2500 RPM at full bore, and get very, very loud. You'll want something that has a more conventional fan, or a dual-fan design.
HD 6950 - (not flashable) http://www.newegg.com/Product/Produc...-523-_-Product, http://www.newegg.com/Product/Produc...-921-_-Product, http://www.newegg.com/Product/Produc...-562-_-Product - Pretty much any 6950 with any decent fan (i.e. not reference blower) cannot be flashed. Only reference cards can be flashed.
GTX 560 Ti - http://www.newegg.com/Product/Produc...-424-_-Product, http://www.newegg.com/Product/Produc...-565-_-Product, http://www.newegg.com/Product/Produc...-101-_-Product
GTX 570 - http://www.newegg.com/Product/Produc...-075-_-Product, http://www.newegg.com/Product/Produc...-613-_-Product, http://www.newegg.com/Product/Produc...-096-_-Product
Non-reference 6970s are hard to come by, as the only decent one is the ASUS EAH6970 DirectCU (http://www.newegg.com/Product/Produc...-430-_-Product)
All of these will be significantly quieter than the reference blower design as well as cool more efficiently. They are all valid replacements for the GTX 470. I, myself, would go with either the HD6950 or GTX 560 Ti.