Far too often during his time with the Leafs has Kessel been criticized by the fans and the media for being a soft player, a guy who doesn't back check, a guy who doesn't finish checks or play an aggressive game. I think he is trying to prove that he isn't that kind of player, it only took Carlyle to get him to play with an edge and still be an elite scorer while not being a total defensive liability. Other players also see him and the Leafs as more of a threat then in years past. And of course, it's the Leafs, the most popular team in North America when it comes to being a recognized brand with fans all across this continent and in other parts of the world, of course other players are going to try and go after our stars.