To be fair, it's not like GW2 really has a ton of compelling content to get you out into the world, either. Dailies do suck, but so does doing the same AFK-farmable events over and over. At least other MMO's have PvP or other stuff to go out and do.To be more specific gw2 doesn't use dailies, wows current and only method to get people into the world. Not to mention they are all grind X dailys which are extremely boring and draining and they don't give the excuse "you don't have to do them even though they give good loot"
You could argue "exploration" but hell...you can do that in any game.