Have you guys seen the vodafone ad with the zoo zoo. It is the best in the world . and have you guys heard of an Audi green car ad. It think it's Audi a8, which is really a unique concept. In zoo zoo, ad , the uniqueness and the atachment to the masses is the key. Like , in every ad , if you get attached to the masses your ad will succeed, or if you are in a niche segment, that's a different case:
So. I will go for
1. vodafone
2. Audi a8 green car ad.