I see nothing wrong with using sex in games. It targets a specific group of players, yes, but so what? Heterosexual men are typically attracted to breasts. From an evolutionary standpoint, breasts are a visual signifier that a female has reached maturity and is able to mate. There's nothing "sad" or "wrong" about that. If you think its being used as a way to move games, I'll have to disagree. I buy games to play games. If there are boobs, then its an added bonus. If I specifically want boobs, thats what my wife and/or the internet is for...