And I acknowledged the bit about ad dollars buying better reviews, it's pretty hard for anyone to deny it at this point (especially with events like the Gamespot fiasco with Cane and Lynch [I think that was the game]), which is pretty sad.
It's unfortunate that big gaming sites have so little credibility with their reviews but hold so much sway. Honestly, most of the best reviews I've seen come from the smaller sites with guys who are super passionate about the games they play. That's where you get people who are massive MMO fans giving a MMO the proper time needed to write a proper review.
Honestly, I think if the game didn't have a subscription it would be getting much better review scores. The fact that it has a subscription means people are expecting a certain level of quality that just isn't there with the game right now. It's still a great game with an amazing story, a spectacular atmosphere, and wonderful lore, but any initial review is going to look at it as a subscription based game. Unfortunately we don't know if Funcom will be able to deliver on their promise of monthly content updates (and we don't know the type of quality of those updates), but reviewers SHOULD revisit their reviews once we start seeing that as that has a HUGE affect on what kind of score a MMO should get. Sadly, mainstream sites just aren't fully read to review MMO's as they should be and are reviewing them as they would review traditional games pretty much.