If I lose lane just in terms of CS and I still have the ability to become something for late game then I consider my job done in a countered lane even if my tower is gone as long as I make sure to warn people when the guy tries to roam. If I die multiple times because I misplayed it then I consider it my fault and don't just blame it on being counterpicked.
Also I feel that S3 has done a good job at making it easier to handle being counterpicked. Now you can start with a massive amount of sustain and if worse comes to worse just get a Warmogs or Sunfire as your first item. Sure your damage will be low, but you'll get more gold overall if you can survive them. Or you could just do what Voyboy does and build both and somehow still be able to kill people.
On another topic, Seeker's Armguard. Seriously that item looks amazing for the cost of it.