I hate it when this happens. I was just randomly flying in complete silence in WoW and it is 5am, and then all of a sudden my speakers BLARED with the sound of advertisements. I took a good 30 seconds to figure out which page it was and it was an mmo-champ page. The ad seemed to be hidden. Also, what is with ads constantly reloading mmo-champ pages? Can we not just have normal ads? >_<
So basically, screw the ads that try to take some control of the site's pages and with auto-sound enabled. Ugh.