If blizzard doesn't do this... other 3rd party random people will...
If i was a business and i had other scum people making money off my game (which is clever of them), I sure as hell would implement something to compensate for it, Just so happens that way is instead of cutting it out altogether (selling things for real money) blizz have just opted to do it themselves, Blizz have just beaten them at there own game, To me it definately will fix the problem, No more problem with hacking accounts etc (i hope).
I don't approve nor disapprove... I'm on the fence with this one, I need more time personally to digest the information and await till beta to further understand if investing in this game will be worth my time (and money, literally).
Everyone's circumstance and views will be different wether thats fulltime working people that hardly have time to play games yet still like to relax occasionally VS the semi-casual VS hardcore players, Its a huge difference between the many type of players there are, What there doing is giving a way for each category type of gamer to help one another out... gear wise so no one gets left behind, the choice is upto you if you wish to buy the gear or earn it and make a profit.