Originally Posted by
frott
Are you more interested in graphics? Become an illustrator, typographer, or photographer.
Are you more interested in planning? Become a user experience specialist, information architect, or communications planner.
Are you more interested in coding? Become a front-end, back-end, or system admin.
Now you want to become "all of those people at once" that will put you at a naturally smaller scale of development. Fine. In that case I would recommend learning how to design for CMSes. Drupal, Joomla, Wordpress(to a smaller degree) and how to integrate all that fun new web technology into it.