I feel like there are big identity issues that they are having issues dealing with. I also feel like Wildstar has become a victim of the industries increasingly BS definitions of terms like hardcore and casual as core marketing practices. The MMO player base itself is really fragmented and the vocal parts have become very polarized leading to a lot of bad feedback and attention to marketing and PR which gets attention from marketing and PR which just continues to repeat the cycle.
Then there are the "casuals" who dont like the activity reguardless of it being too hard or too easy for them. Then there are the no-lifers who think they are casual and like an addict with grind the shit out of thing then get cranky when there is "nothing to do." Casual has become a PR and marketing term to gain appeal from the masses including those who are not casual, but think they are or hide behind the name to cover their egos. A game like WoW caters to a very wide demographic with different wants and needs with the so called majority really being far more fragmented than those who rely on the idea of being apart of a majority would like to admit. Gamers is what we are and it is sad to see after all the progress has been made to bring gaming to a better light that the industry then goes and segments the community all for marketing.