Calling SWTOR an "EA game" is like calling WoW an "Activision game" or calling GW2 a "NCSoft game."
They are only the publisher. Whenever you think of WoW, you think of Blizzard, right? When you think of GW2 you think of ArenaNet, no? Well whenever you think of SWTOR you should think of BioWare, not EA.
Yes, EA has some pretty shitty Customer Support, but you won't be relying on them for that, you'll be using the BioWare support just like you use the Blizzard support for WoW and not the Activision support.