Activision Blizzard Q4 2022 Earnings Results
Activision Blizzard announced their Q4 2022 results this afternoon. We now know why there was no article similar to previous expansions about the expansion becoming the fastest selling PC game of all time.

World of Warcraft
  • Early Dragonflight sales have not reached the level of the prior expansion, but community feedback on the title has been positive
  • World of Warcraft delivered significant year-over-year growth in reach, engagement and net bookings in the fourth quarter following the September release of Wrath of the Lich King Classic and the November launch of Dragonflight
  • Post-launch subscriber retention in the West is higher than recent expansions
  • Warcraft: Arclight Rumble continues to progress well through regional testing

Overwatch 2
  • The October launch of Overwatch 2 with a free-to-play model delivered the highest quarterly figures for player numbers and hours played in Overwatch history
  • Player investment is also off to a strong start, with fourth quarter in-game net bookings at the highest level to date for Overwatch

Diablo
  • Diablo Immortal on mobile and PC also contributed to Blizzard’s fourth quarter year-over-year growth. Engagement and player investment trends for the title were stable at the end of the fourth quarter and into the new year
  • Diablo IV, the next installment in the genre-defining series, is planned for release on PC and console on June 6, 2023

Microsoft
  • Microsoft and Activision Blizzard are continuing to engage with regulators and are working toward closing the transaction in Microsoft’s fiscal year ending June 30 2023

Blizzard
  • Blizzard reported its highest quarterly net bookings to date, driven by strong growth for Warcraft and the reinvigoration of Overwatch and Diablo
  • The first quarter will see significant development and marketing investment in live operations and future releases, including the June launch of Diablo IV
  • Blizzard segment revenue and operating income grew approximately 90% year-over-year in the fourth quarter, as our teams executed against a substantial pipeline to deliver well-received content across key intellectual properties.
  • Warcraft, Overwatch and Diablo grew strongly year-over-year and each delivered over $100M in net bookings
  • Blizzard had 45 million Monthly Active Users, up from 31 million last quarter
  • Game development teams grew over 25% year-over-year in 2022
  • Activision Blizzard increased representation for those who identify as women or non-binary to 26% globally, as of the end of November, versus 24% a year earlier
  • Representation for underrepresented ethnic groups increased to 38% from 36% in the US over the same period
  • Blizzard remains focused on finding alternative ways to serve the community in China
This article was originally published in forum thread: Activision Blizzard Q4 2022 Earnings Results started by chaud View original post
Comments 223 Comments
  1. Relapses's Avatar
    Quote Originally Posted by VMSmith View Post
    I've seen @Osmeric say none of that, this is entirely an invention of your own mind. Maybe if you white knights stopped pretending that the occasional drive-by shitposter represents the views and opinions of everyone that isn't a true-blue Blizzard lover, you'd actually get the points that people like Osmeric are making and a worthwhile discussion that goes beyond "No U!" could be had.
    lmfao, yeah. Sorry to interrupt your precious negativity circlejerk. If your idea of "worthwhile discussion" amounts to jacking off to the idea of WoW dying on a WoW fan forum, maybe the problem isn't the fans.
  1. vashe9's Avatar
    Quote Originally Posted by Kiwijello View Post
    "but community feedback on the title has been positive"

    Where? Not here for sure, and not on the official forums. Twitter maybe? Or IG? Just curious where I can read the positive remarks
    You can't deny that Dragonflight is better received than SL.
    There is no annoying farming, no power creep, no annoying factions/conduits you have to farm,... you can have a really good stuff only doing mm+/chest/crafts
    I dont have a guild anymore I play with a few friends and the game is enjoyable even without a guild.

    I think I'll stick around for tier 2, in SL I quit after 2 months as most of my guildmates at that time
  1. VMSmith's Avatar
    Quote Originally Posted by Relapses View Post
    lmfao, yeah. Sorry to interrupt your precious negativity circlejerk. If your idea of "worthwhile discussion" amounts to jacking off to the idea of WoW dying on a WoW fan forum, maybe the problem isn't the fans.
    Sorry, but you need to brush up on your mindreading skills. They are clearly woefully inadequate.

    This is just more of the same hyperbole and wailing of a white knight, exactly like the post I responded to. Please point to any post of mine that constitutes a "negativity circlejerk" or "jacking off to the idea of WoW dying". You won't be able to because I've never said anything remotely like that. You, nor any of the other white knights here, ever engage with what people are saying and instead constantly resort to strawmen you erect, just like you did here.

    For some people the trajectory of the game is interesting and what suppositions can be gleaned from the data available interests them. You are clearly not interested in any of that, resorting to a constant stream of "YOU DON"T KNOW THE ACTUAL COMPLETE NUMBERS SO YOU CAN'T HAVE AN OPINION!!!", which is fallacious and ignorant on the face of it. And that's it, that's your schtick, insisting we can't even contemplate anything based on what evidence we have and insisting that anyone that does is "circlejerking to the death of WoW".

    When you're ready to grow up and talk about what the numbers we have could or couldn't mean, then a discussion can be had. In the meanwhile there's little point in engaging with you since all your group ever wants to do is "NO U!!". WoW can be doing poorly and you can still fully enjoy it, y'know. I'm enjoying Dragonflight pretty well right now and still recognize that Blizzard has done some serious damage to the game over the years and feel the numbers and info we do have point that out pretty well. But that's like, my opinion, man.
  1. vashe9's Avatar
    Quote Originally Posted by heltvild View Post
    sales at the start was bad because of horrible shadowlands, but feedback is positive and the retention rate is better than previous expansions
    I said I wouldn't even try DF because I was sure it would suck after SL but I was wrong, same for the friend who plays with me
  1. VMSmith's Avatar
    Quote Originally Posted by vashe9 View Post
    You can't deny that Dragonflight is better received than SL.
    There is no annoying farming, no power creep, no annoying factions/conduits you have to farm,... you can have a really good stuff only doing mm+/chest/crafts
    I dont have a guild anymore I play with a few friends and the game is enjoyable even without a guild.

    I think I'll stick around for tier 2, in SL I quit after 2 months as most of my guildmates at that time
    It is well-received, by a certain group of players. But, honestly, every expansion is well-received by one group of players or another. WoD, BfA, Shadowlands ... they all have their fans. And the "best" expansions like Wrath, MoP, and Legion have their detractors.

    I think what can definitely be said, and maybe this is what Blizzard is alluding to, is that "content creators" are definitely more favorable of Dragonflight. And they possess a louder megaphone and audience that tends to agree with them than the random WoW player, so they are more likely to be heard.
  1. crusadernero's Avatar
    Quote Originally Posted by VMSmith View Post
    I've seen @Osmeric say none of that, this is entirely an invention of your own mind. Maybe if you white knights stopped pretending that the occasional drive-by shitposter represents the views and opinions of everyone that isn't a true-blue Blizzard lover, you'd actually get the points that people like Osmeric are making and a worthwhile discussion that goes beyond "No U!" could be had.
    He literally goes out of his way to come to this forum, a wow fan forum, to more or less proclaim that the game is bad, will get worse and/Or will not be focused on by Blizzard. In a thread about the success of wow and most of the other IPs Blizzard have.

    I am no Blizzard white knight, cause why would I be? Im just calling out certain doomsayers that has been going strong for soon two decades. "wow is dead", "Blizzard wont focus on wow anymore" and a billion other things have been proclaimed by ppl like him since BC launched. Thats when the doomsayers started, and they wont stop until wow one day is shut down and they can all scream "I TOLD YOU SO!" into an empty void. Fair enough, cause they will be right. One day. But not on this side of 2030.
  1. probert's Avatar
    the damage done to the retail warcraft brand from BFA and Shadowlands was permanent. keep in mind the wow subscription #s are heavily boosted by wrath classic which represents the peak of the classic era.

    the covid lockdown bump is also a one time event in active numbers.

    it was a good run.
  1. vashe9's Avatar
    Quote Originally Posted by probert View Post
    the damage done to the retail warcraft brand from BFA and Shadowlands was permanent. keep in mind the wow subscription #s are heavily boosted by wrath classic which represents the peak of the classic era.

    the covid lockdown bump is also a one time event in active numbers.

    it was a good run.
    If you only use the raidlogs as indicator, yes, more people are raiding classic BUT what about mm + ? In classic after your raid night you're done, dungeons are useless. I've been playing this game since 2005 (EU here, so day 1... or 3 remember those bad times when servers were full hehe... good memories I guess) and I couldn't play any extension without mm+ anymore (so nothing before Legion)

    I don't understand people claiming that woltk was the "peak" of the game. Only in terms on subscribers but the core game (raids and dungeons) is way better in retail now that we have a true talent system in retail too...
  1. Lolites's Avatar
    Quote Originally Posted by Usernameforforums View Post
    Aight let me rephrase it, there was a free murloc mount with a purchase of a year sub. People like murlocs, especially older fans of the game. And honestly, pretty much every single 6month mount sucks ass besides the dread wake mount.
    and thats your opinion, some people might think murloc sucks and other promotion mounts are cool, personaly i dont like big mounts in general so i wouldn sub for murloc mount... and honestly, i dont think ive seen anyone used it, like ever...
  1. RoKPaNda's Avatar
    Quote Originally Posted by Kiwijello View Post
    "but community feedback on the title has been positive"

    Where? Not here for sure, and not on the official forums. Twitter maybe? Or IG? Just curious where I can read the positive remarks
    There's always one person who ignores the countless threads about an expansion being fun and focuses on the negative handful of threads I guess. I haven't seen feedback this positive on a WoW expansion since at least legion.

    Quote Originally Posted by mbit2 View Post
    "Early Dragonflight sales have not reached the level of the prior expansion"

    No surprises, they did a discount offer already about a month after release. Was pretty self evident sales weren't running as well as desired.
    If they expected it to sell as well as SL after SL broke records (mostly due to it being released during lockdown) they had unreasonable expectations. That said it's still doing well because player retention is the best it has been in ages. It's also competing with Wrath Classic which released shortly before DF did, and a lot of people enjoy Wrath.
  1. Lolites's Avatar
    Quote Originally Posted by voskopoula View Post
    IT is terrible and a huge sign they fuckers in blizzard high up or well the managers of all this dont give shit for the customers.
    or that chinese do whatever they want and blizz could do nothing about it...
    which, given the cheap wow copy that floated around here literaly day after wow went south in china, seems more likely...

    and tbh, what exactly should or to be more precise COULD we do about it?

    - - - Updated - - -

    Quote Originally Posted by Kiwijello View Post
    "but community feedback on the title has been positive"

    Where? Not here for sure, and not on the official forums. Twitter maybe? Or IG? Just curious where I can read the positive remarks
    just bcs you decided not to see something doesnt mean its not there...
    even on this forum, where moving two pixels in game means wow is dooooooooomed, has been positive threads...
  1. Paperfox's Avatar
    I think the damage done by Shadowlands to WoW has been significant - loss of players through mechanics and story et cetera.

    And it seems that we are seeing the long term results of that.
  1. Lolites's Avatar
    Quote Originally Posted by probert View Post
    keep in mind the wow subscription #s are heavily boosted by wrath classic which represents the peak of the classic era.
    source on classic having anywhere near retail sub count? your ass as per usual with similar "facts"?
  1. RoKPaNda's Avatar
    Quote Originally Posted by probert View Post
    the damage done to the retail warcraft brand from BFA and Shadowlands was permanent. keep in mind the wow subscription #s are heavily boosted by wrath classic which represents the peak of the classic era.

    the covid lockdown bump is also a one time event in active numbers.

    it was a good run.
    Yes I'm sure after the trainwreck that was Cata and then WoD it was SL that did permanent damage to WoW. If you're still playing WoW at this point you're not going to stop because of a bad expansion. You said it yourself, the COVID lockdown bump was a one time thing, and if it wasn't for that SL wouldn't have sold as many early copies as it did.

    What do you think these people that have permanently left WoW are playing for an MMO? FFXIV's popularity has waned since the bump it got last summer, New World flopped, there was that grindy Korean MMO that lasted about a month.

    And as someone who runs a raiding guild in Classic I can certainly tell you that Wrath is only the peak of the Classic era nostalgia. Recruitment pools are much smaller than they were during Classic or Classic TBC, and my guild personally lost quite a few players to retail and we have several more who are actively playing both versions of the game.
  1. voskopoula's Avatar
    If you read more about the story from the chinese company side, it seems blizzard messed up or let it go intentionaly. They didnt care for the players, if it were me i would have kept them even if the profit would be lower from swapping companies etc in China.
  1. Osmeric's Avatar
    Quote Originally Posted by RoKPaNda View Post
    What do you think these people that have permanently left WoW are playing for an MMO?
    Speaking personally (and assuming I'm permanently gone, which is a good bet absent unlikely changes from Blizzard): not playing MMOs at all.
  1. Chilela's Avatar
    What this all says to me is the following:

    -The silence regarding actual numbers for DF is deafening. While it's entirely possible it did as well as most xpacs have historically, I'm more inclined to believe it was a bit below even that. Certainly not total doomer mode "It totally flopped" levels of sales, but ones that likely would have been viewed negatively by investors if openly reported.
    -The better retention rate is the "But actually..." spin for DF. This is also a number that's very much up to speculation, but I think just about everyone paying attention saw it coming. Will DF be in a better spot in terms of numbers than SL by the end of the xpac? Only time can tell. Definitely warrants keeping a sharp eye on what metrics are actually available to the viewing public, imperfect as they may be.
    -Having both Retail and Classic get new releases in Q4 made the improved metrics listed sort of a "no duh" moment.
    -OW2's launch surpassing OW1's launch in terms of player engagement isn't really surprising, nor is Blizz's earnings spike between it and WoW coming out, and DI still being relatively new.
    -Their wording regarding DI's engagement comes off as stating "Player falloff has slowed to a crawl as of the holiday season". Good for the near-term stability of DI, but does raise an eyebrow to me regarding any falloff (or lack thereof) during the rest of Q4.

    Overall, not really much in terms of huge surprises. To Blizz's credit, I think for DF, they were more concerned about retention than player expansion, and on that front, they seem to have succeeded comparatively well.
  1. Argorwal's Avatar
    Quote Originally Posted by Niwes View Post
    tbh, what did ppls expect after the SL fiasko?

    when you loose half of your customer base, because your game is highly cost effective cheap shit, resulting in low quality, while being more interested in cash grab than in good game design, well, then for sure the next xpac will not sell well in the beginning.

    ppls act like everyone that quitted cause of SL is back on track day1 when DF launches. jesus, that company gambled A LOT with the trust of their customers. and they heavily lost their trust. getting it back is a looong and hard task.

    in short: the fact that SL sucked and Blizzard sucked in 2021+2022 directly results in low sales of the next xpac. they lost all trust of their customers. so what did ppls expect when DF launches?
    All of the classic launches also had massive amounts of drop off a few months after launch.

    Is it because they, and therefore WoW has always, sucked?

    Is it expected that 18 year old games are supposed to get more popular with time?
  1. probert's Avatar
    Quote Originally Posted by Chilela View Post
    What this all says to me is the following:
    Overall, not really much in terms of huge surprises. To Blizz's credit, I think for DF, they were more concerned about retention than player expansion, and on that front, they seem to have succeeded comparatively well.
    best comment in this whole thread.

    instead of a complete collapse of the brand, they leaned into player feedback and focused on stemming the atrophy.

    MMOs are a habit, once you break the cycle many players move onto something else that replaces it. at least they're not losing players as fast now.
  1. Glorious Leader's Avatar
    Quote Originally Posted by Tentim View Post
    I mean on the official forums and twitter. People are complaining about down time but only the smallest of minorities have been complaining about the content and most of their threads are just people telling them to sod off.
    If you ignore every complaint then yes it becomes a minority.

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