Former Blizzard Leaders Start Magic Soup Games Studio
Venturebeat has sat down with J. Allen Brack, Jen Oneal, and John Donham to discuss their new gaming studio, Magic Soup Games.

  • Jen Oneal has continued to help women in the industry since leaving Blizzard. The hardest part for her was leaving the people.
  • J. Allen Brack realized that he and Activision Blizzard shared different visions for the studio, but 16 years at the company made it extremely difficult to leave.
  • JAB still believes Blizzard can re-emerge as a haven for creatives with a positive culture for all employees.
  • The three wanted to create the company that they all wanted together instead of going to different major studios.
  • Magic Soup is a small team focused on making the best game possible.
  • There are currently five "Chefs" working fully remotely across the United States. They plan to grow the team slowly.
  • The company is fully remote to have the broadest acces to talent and give employees flexibility.
  • Jen is the official CEO of Magic Soup and the decision was unanimous. John is running operations while JAB is leading development.
  • The three hope to make massive triple-A games that have positive themes.
  • JAB and Jen had dinner a year ago and each proposed their game idea, which ended up being essentially the same game.
  • It is important to Magic Soup to have diverse developers who can authentically represent different backgrounds, ideas, and perspectives.
  • The three want to make games more welcoming by putting in mechanisms that reward positive behaviors and eradicate toxicity.
  • The World of Warcraft team has the highest percentage of women team members across any development teams at Blizzard.
  • It is too early to discuss the details of the first Magic Soup game. What they are working on doesn't fit into any existing genre today.
  • The three hope their games bring out the best in people.
  • As an industry, John thinks studios need to focus more on DE&I, mental health, and player toxicity.


This article was originally published in forum thread: Former Blizzard Leaders Start Magic Soup Games Studio started by Stoy View original post
Comments 252 Comments
  1. UnifiedDivide's Avatar
    Quote Originally Posted by Ragedaug View Post
    2023 and people are trying trying to convince other folks that "diversity hire" isn't about the two words used to make the phrase "diversity hire". If diversity hires were about finding competent and capable people, you wouldn't have to focus on diversity. You could just say, "find the most competent and capable people who have the best chance to make this company successful". It puzzles me why folks want employers to focus on the color of your skin, your genetalia, or what gender you identify with...and then hire you based on that criteria.
    Thank you for demonstrating exactly what I said.
  1. Caerrona's Avatar
    Wow this company already looks like dogshit.

    All the other "we used to work at blizzard" I atleast gave some very minor chance at making a game but holy hell this place is gonna burn to the ground faster then the lefties change their pronouns to force themselves to be offended at... anything and everything.
  1. BigToast's Avatar
    Quote Originally Posted by Caerrona View Post
    Wow this company already looks like dogshit.

    All the other "we used to work at blizzard" I atleast gave some very minor chance at making a game but holy hell this place is gonna burn to the ground faster then the lefties change their pronouns to force themselves to be offended at... anything and everything.
    Projection.
  1. Jester Joe's Avatar
    Quote Originally Posted by Foulfrost View Post
    Truthbomb. Dragonflight is as bad as Shadowlands. The only differences are that it has less chores - and people rejoice over this because it means they play less - and the story isn't *as* bad. It got a lot of good reviews on launch because people assumed it would be the renaissance of WoW. But after playing it for 3 months, I saw that isn't true. At all. It's another fluke and in 3-5 months, the "Did Dragonflight fail?" videos will begin.
    I dunno how you'd agree with the most misleading/nitpicking post and call it a "truthbomb" besides having extreme bias.

    By this point in SL, we had no new content, meanwhile DF is about to push out a second content drop, with the first major patch on the pipeline.

    DF also has the most variation in different world quests, with things like dragon racing, rock climbing, the photography courses, etc. Quality over quantity when a vast majority of previous world quests were "kill these mobs" outside of the Kirin Tor ones in legion.

    You don't have to grind anything for professions to be good at one thing at least. In leveling alchemy I had more than enough points to basically fill out the potion crafting tree, which alchemy has already had specialisation in the past.

    Also I dunno what world you're living in where gear crafting costs more than legendaries, the most I've paid so far was 10k, which is a drop in the bucket compared to how much legendaries cost until Blizzard finally added catch up crafting mechanics which didn't happen until nearing the end of SL.
  1. chiddie's Avatar
    Quote Originally Posted by Relapses View Post
    Sorry, just a bit of tongue-in-cheek banter. You said that single player games can't be toxic but TLoU2's playerbase -- a single player game -- is one of the most notoriously toxic things on the internet.
    I think he was referring to toxicity in game.

    Honestly from my pov forum toxicity is totally irrelevant.

    Point is that you can’t be toxic in a single player game but against yourself. You may reverse your anger on forums but it’s not directly affecting other players while they are playing.
  1. Loveliest's Avatar
    Quote Originally Posted by Linkedblade View Post
    Dead on arrival.
    Imagine being this proud being against equality. Bet you would have been proud in the day to be against those who wanted to abolish slavery and those who wanted women to vote. You just don't realize how ridiculous you sound because things haven't changed yet.
  1. EpicusMaximus's Avatar
    Quote Originally Posted by VinceVega View Post
    Well aren't you an edgy one.
    Carefull or the eeeeeevviiiil ShadowCouncil of Transgender Nazis is coming to get ya!
    They try. But they are the ones tempting fate by crying about having to come to the office. Lol.

    Quote Originally Posted by Loveliest View Post
    Imagine being this proud being against equality. Bet you would have been proud in the day to be against those who wanted to abolish slavery and those who wanted women to vote. You just don't realize how ridiculous you sound because things haven't changed yet.
    Any time someone in the office says "Equality" or "Inclusion" or "Equity" what they really mean is "Inequality", "Exclusion" and "Prejudice".
    I mean.. Madeline Roux's statements on Twitter proved that before that chicken s--- bint deleted most of her stuff out of fear.
  1. Qnubi's Avatar
    Quote Originally Posted by HeatBlast View Post
    https://en.wikipedia.org/wiki/Paradox_of_tolerance

    Some reading, won't engage further if you can't actually refute why being tolerant to intolerance is necessary, plus it's only tangentially related to the topic and will segue unnecessarily past this point.
    Don't worry, I am with you although I am more liberal with my views and I do not enforce any views of myself on others, including intolerance/tolerance paradox.
  1. Kralljin's Avatar
    Quote Originally Posted by Loveliest View Post
    Bet you would have been proud in the day to be against those who wanted to abolish slavery and those who wanted women to vote. You just don't realize how ridiculous you sound because things haven't changed yet.
    Comparing a lack of representation of minority groups within gaming companies to the legal practice of slavery and women being legally seen as inferior to men is insulting to the people that were subject to these crimes.
  1. Linkedblade's Avatar
    Quote Originally Posted by Loveliest View Post
    Imagine being this proud being against equality. Bet you would have been proud in the day to be against those who wanted to abolish slavery and those who wanted women to vote. You just don't realize how ridiculous you sound because things haven't changed yet.
    Funny the E in the acronym doesnt stand for equality though.

    - - - Updated - - -

    Quote Originally Posted by Relapses View Post
    Sorry, just a bit of tongue-in-cheek banter. You said that single player games can't be toxic but TLoU2's playerbase -- a single player game -- is one of the most notoriously toxic things on the internet.
    Cant say the reaction to Hogwarts Legacy is any better...
  1. Jester Joe's Avatar
    Quote Originally Posted by Kralljin View Post
    Comparing a lack of representation of minority groups within gaming companies to the legal practice of slavery and women being legally seen as inferior to men is insulting to the people that were subject to these crimes.
    I'm not here to say slavery is equal, but if you're really going to act as if there's isn't any idea of superiority and inferiority going around about this very topic, then you're willfully ignoring how people were treated at these companies. This isn't just a "lack of representation".
  1. Kralljin's Avatar
    Quote Originally Posted by Jester Joe View Post
    any idea of superiority and inferiority going around about this very topic, then you're willfully ignoring how people were treated at these companies. This isn't just a "lack of representation".
    That doesn't change the fact that any comparison with an extremely unjust institution which was codified into actual law, that led to people being effectively treated as animals, is completely unfitting because any issues these minorities face aren't even close to that.

    Putting aside the post i've quoted solely dives into equality and the bulletpoints in the OP talk about inclusion, rather than discrimination.

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